Hardship Conversations in Milk Category
In the milk category "Value and Quality Perception" has been questioned by the consumers due to increase in prices and has resulted in changes in their purchasing behavior.
May 10, 2022
Highest Level of Hardship Conversations in Coffee Category since 2019!
High inflation resulted in increased reaction of Turkish citizens
Apr 18, 2022
Meme Stock Investors Are Not Afraid of Putin
Focusing on the top 200 tickers traded in Nasdaq and NYSE (by volume), we see that although the number of meme stock authors has been decreasing, the remaining bunch is proven to be quite sophisticated.
Mar 1, 2022
eBrandValue Product Updates (Q4 2021)
Check out eBrandValue platform's new and upcoming features taking brand insights to the next level.
Dec 14, 2021
Importance of Mindshare and Its Sales-Leading Role
eBrandValue's mindshare and brand affinity metrics play significant roles in volume sales and market share predictions. This is presented in a new white paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,” available at www.ebrandvalue.com/whitepaper/. The new white paper provides a detailed analysis of the legacy approaches and their sales/ market share prediction abilities. Incorporating eBrandValue's metrics improve volume fit one third over the legacy metrics. Linking market share improvements with content metrics in an accountable way opens a revolutionary path for marketing executives and branding professionals.
Aug 12, 2020
Which Turkish Football Club had the most mentions during the week of May 12th?
During the week of May 12th, Fenerbahçe had the highest mentions with 2.36k. Beşiktaş had the second highest mentions with 1.62k, followed by Galatasaray which had 1.43k mentions.
May 20, 2020
What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
Apr 3, 2020
Which Turkish Rapper Did Turkish Social Media Prefer in 2020?
In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).
Feb 21, 2020
Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?
The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.
Feb 7, 2020
Why Is Traditional Marketing Mix Model Dead and How is eBrandValue’s Solution Helping?
With the digital disruptions, Marketing Mix Model is increasingly seen as obsolete and not so intuitive to use. Why? Short answer: Defining specific attribute levels with discrete variables is obsolete.
Jan 22, 2020
Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?
During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).
Jan 10, 2020
Which Digital Music Platform Did Turkish Social Media Prefer During 2019?
During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).
Jan 3, 2020