Hardship Conversations in Milk Category
In the milk category "Value and Quality Perception" has been questioned by the consumers due to increase in prices and has resulted in changes in their purchasing behavior.
May 10, 2022
“National Day” Content in Banking
Consumers challenge brands to celebrate national days and national feelings. These messages contribute to both brands’ awareness and sales activities.
Apr 25, 2022
Highest Level of Hardship Conversations in Coffee Category since 2019!
High inflation resulted in increased reaction of Turkish citizens
Apr 18, 2022
Meme Stock Investors Are Not Afraid of Putin
Focusing on the top 200 tickers traded in Nasdaq and NYSE (by volume), we see that although the number of meme stock authors has been decreasing, the remaining bunch is proven to be quite sophisticated.
Mar 1, 2022
Social Media Highlights of 2021 in the Non-Alcoholic Beverages Market!
eBrandValue proudly presents Social Media Highlights of 2021 in the Non-Alcoholic Beverages Market
Jan 14, 2022
eBrandValue Product Updates (Q4 2021)
Check out eBrandValue platform's new and upcoming features taking brand insights to the next level.
Dec 14, 2021
Most Discussed Brands with “Ramadan"
Following only sales data may not be enough to fully explore the customers’ consumption behavior changes, the impact of seasonality or the underlying customer needs and motivations. Ramadan is an example. Ramadan plays an important role in the seasonality of the soft drink sales. Ramadan moves backwards 11 days each year due to the difference between lunar and solar calendar days. Ramadan may coincide with summer or winter. There is a significant number of people who may not consume alcohol during Ramadan. They may be ardent alcohol consumers during non-Ramadan periods. Thus, the amount of product sold can shift in an instant from alcoholic beverages to non-alcoholic beverages. eBrandValue allows marketers to analyze the underlying consumer behaviors, needs and their changes.
Apr 4, 2021
9 Most Exciting eBrandValue Platform Updates
Check out eBrandValue platform's new features and updates we have developed and released lately.
Nov 10, 2020
eBrandValue has the right metrics to identify, flag and leverage creativity
Increasingly brands are seen as storytellers and new generation consumers perceive brands as the characters in the stories. One way is to invest on in-house content teams. This requires big budgets and significant risks. Working with Broadway or Hollywood talents are not out of question. A less risky way is to sift through the current customers’ contents, identify the KPI influencing memes and leverage the right content. eBrandValue provides many opportunities to set the right metrics to institute an organizational culture to flag when creativity is needed and how it can be capitalized upon.
Oct 17, 2020
Capturing the Shifts in Customer Attention Through Brand Affinity Switchings
Attracting Attention is an elusive yet a must-have for any brand to make an impact. eBrandValue's metrics capture the shifts in customer attention based on a novel approach that is deeply grounded in the consumer behavior model. eBrandValue's time-tested metrics are also proven to be leading indicators for sales. Increasingly, eBrandValue's metrics and its suite of branding approaches are becoming the new standard for modern brand management practices. At the heart of the eBrandValue's methodology lies brand affinity tracking. Brand affinity switchings tell you why and how your customers are defecting to competitors and whether your new customer acquisition efforts are paying off.
Oct 5, 2020
A Case Study: Increasing Brand Value with 12-month Rolling Forecasting
Latest technological and methodological advances in breakthrough analysis enable eBrandValue to increase its forecasting accuracy and provide 12-month rolling forecasts, updated monthly. The past experience shows that forecasts have been accurate and the monthly prediction error has been under 5%. When the difference between the actuals and forecasts established a negative trend, brand managers working with eBrandValue's trends identified the brand weakness and took corrective actions. The results show that the actuals become higher than the forecasts and the weak performance is eliminated. See the graph top left in the picture.
Sep 17, 2020
eBrandValue is Extending its Services in Middle East and Africa Through its Partner, Winning Solutions
We are excited to announce our partnership with Winning Solutions (WS). With WS deep local insights and the technological/ methodological expertise of eBrandValue, it will become easier for clients to manage brand marketing, acquire and retain customers, predict and measure ROI, track brand performance and uncover market insights while doing all this in real time.
Sep 7, 2020