What Alcohol Type Did Users Stock During Quarantine? A Social Media Study From 12-29 March
Since the first Coronavirus case was announced in Turkey on March 12, Turkish social media users have been discussing their alcohol stocking habits online. Among these discussions, Beer consumers had the highest mindshare with 20%. Wine (17,5 %) had the second highest mindshare, followed by Rakı (14 %).
Apr 3, 2020
Which Turkish Rapper Did Turkish Social Media Prefer in 2020?
In 2020, Murda had the highest mindshare with 39%. Ezhel (27%) had the second highest mindshare, followed by Khontkar (18%).
Feb 21, 2020
Which Alcohol Category Did Turkish Social Media Users Talk About Most in the Last 7 Years?
The visual below shows which alcohol category Turkish social media users preferred between 2013-2019 within the Turkish adult beverages sector.
Feb 7, 2020
Which Streaming TV Platform Did Turkish Social Media Prefer During 2019?
During 2019, Digiturk Bein users had the highest mindshare with 48,84%. Netflix (31,24%) had the second highest mindshare, followed by Blu TV (17,09%).
Jan 10, 2020
Which Digital Music Platform Did Turkish Social Media Prefer During 2019?
During 2019, Spotify users had the highest mindshare with 38,07%. Tiktok (31,39%) had the second highest mindshare, followed by Youtube(28,20%).
Jan 3, 2020
Which Alcohol Category Did Turkish Social Media Prefer During 2019?
During 2019, Rakı drinkers had the highest mindshare with 51,03%. Beer (26,99%) had the second highest mindshare, followed by Whisky (5%).
Dec 30, 2019
Have you Wrapped Your Spotify?
Last week, Spotify released a new feature showing which songs/playlists users most frequently listened to during 2019, accompanied by the hashtag #spotifywrapped. Following an analysis of social media contents related to the Turkish digital music industry, we determined that the highest mindshare belonged to the Turkish rapper Sagopa Kajmer, followed by Ezhel and Emir Can İğrek.
Dec 17, 2019
How Have Conversations About Ethyl Alcohol Changed Over the Years?
In the Turkish alcohol industry, ethyl alcohol-related conversations have increased by 5.5 times (474%) over the past three years.
Dec 6, 2019
Which TV Series Star Had the Highest Mindshare in November?
We've all been hooked on digital TV platforms since they've launched and everybody has their own favourite TV star to follow. During the month of November, Cihangir Ceylan, Beren Saat and Çağatay Ulusoy had the three highest mindshare rankings in the digital TV platforms industry.
Nov 28, 2019
Which artists do beer drinkers listen to?
Beer drinking content creators prefer to listen to Reynmen the most. Reynmen is followed by authors who prefer to listen to Müslüm Gürses, Şebnem Ferah, Melek Mosso and Ezhel.
Nov 18, 2019
On which holidays do celebrities and influencers splurge on gifts?
Celebrities and influencers love to share their daily routines on social media. On holidays, their post subjects tend to center on the cost and quality of their gifts. The three most popular days for this sort of content are birthdays, Christmas and International Women's Day.
Nov 11, 2019
Discover the celebrities, the snacks consumers engage the most in social
Amongst the social media authors in the snacks category in Turkey during 2019, the rap artist Ezhel has the highest mention count and engagement rate. Yıldız Tilbe with her eastern-infused ballads and classic pop artist Sezen Aksu are the top contenders.
Nov 5, 2019