Nowadays, there is a one topic that everyone cares so much: taking Vitamin C to be protected from diseases and to strengthen immunity. Most of people spend specific amount of money on vitamins and they believe it is beneficial for their health.
Especially, due to the Covid-19, consuming Vitamin C is a very popular ritual. People prefer these vitamins to get rid of Covid-19 easily or even never catch Covid-19.
Some beverage companies’ some brands mainly focus on advertising the beverage with the Vitamin C to make an impact on society. Also, when it comes to look at the most engaged contents, it can be said that protein milks, orange sodas, and fruit juices that say they contain most vitamins have received a lot of interaction and hundreds of comments.
According to eBrandValue platform, Vitamin C has a high proportion of mindshare in all vitamin categories with 49.7%, which clearly points out that people mention Vitamin C so much in social media. It can be said that there is a high proportion of people who talk about Vitamin C with specific soft drinks.
*Mindshare; is calculated as the ratio of authors producing content in the relevant location to the overall number of unique authors creating content in the sector.
It’s a new trend that most of the companies try to add Vitamin C into their products such as beverages, sodas, herbal teas and juices. They try to create a perception that “Take your daily amount of Vitamin C with beverages you consume daily, even while you’re having lunch”.
That’s why companies come up with different types of products that aim to meet daily requirement of Vitamin C of individuals. Since there is Covid-19, it is significant for people to pay attention to their health. So, pandemic pushes people to buy healthy products and feel healthy.
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