Social Provides God’s Eye-View Data
In the age of Artificial General Intelligence (AGI) and chatGPT-like technologies, companies need new business models to generate and incorporate fast-cycle intelligence.
Tolga Akçura
Jan 13, 2023
Jan 13, 2023
Role of a Brand and eBrandValue's Approach
eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.
Tolga Akçura
Jul 29, 2020
Jul 29, 2020