eBrandValue Blog | Branding

A New Branding Paradigm

A New Branding Paradigm

Over the years eBrandValue generated a suite of novel tools and methodologies to define modern branding. The focus is centered on brand affinities. Brand actions can now be measured in an accountable manner towards increasing long-term sales and brand value simultaneously. eBrandValue's most recent white paper summarizes this approach culminating in a brand-health framework.

Tolga Akçura
Tolga Akçura
Aug 5, 2020

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