eBrandValue Blog | Brand value calculation

Branding and Brand Value

What is Brand Value, How to Calculate it and Why Needed?

Brand Value Requires an Investment Philosophy. Brand value is simply the sale or replacement value of a brand. This definition may be relevant for investors and for folks who need to include a "goodwill" term in the right hand side of the balance sheet.

Tolga Akçura
Tolga Akçura
Sep 27, 2019

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