Capturing the Shifts in Customer Attention Through Brand Affinity Switchings
Attracting Attention is an elusive yet a must-have for any brand to make an impact. eBrandValue's metrics capture the shifts in customer attention based on a novel approach that is deeply grounded in the consumer behavior model. eBrandValue's time-tested metrics are also proven to be leading indicators for sales. Increasingly, eBrandValue's metrics and its suite of branding approaches are becoming the new standard for modern brand management practices. At the heart of the eBrandValue's methodology lies brand affinity tracking. Brand affinity switchings tell you why and how your customers are defecting to competitors and whether your new customer acquisition efforts are paying off.
Oct 5, 2020
Role of a Brand and eBrandValue's Approach
eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.
Jul 29, 2020