eBrandValue Blog | AIDA

eBrandValue's Approach versus Classical Approach

Role of a Brand and eBrandValue's Approach

eBrandValue operates in a real-time, relative world. eBrandValue metrics are based on the premise that brand messages are competing for limited customer attention. The engagement is the ultimate feedback that certain messages are registered and creating attention ripples. The "salience" of such engagements determine whether and how brand messages are effective in creating Awareness, Interest, Desire and Action (AIDA). This is simplified in eBrandValue's Awareness-Desire-Satisfaction funnel approach and ties directly with a brand's value.

Tolga Akçura
Tolga Akçura
Jul 29, 2020

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